The trend that the Apple company set for their packages is redefined with every new appearance of a product. Actually, the permanent search in finding the right package and aesthetics and adapting the box to both the product and the customers` needs is focused on discovering a more compact way of packaging and, at the same time, with an expressive, yet subtle artistic touch. Due to the characteristics of the product, the packaging of the video iPod tries to be both practical and aesthetic, in order to symbolize somehow the visual characteristics and quality of the new product.

The original package of the iPod was a 6″ cube box. The box was supposed to be removed out of the sleeve, after which, it was unfolded as a flower. The first iPod package reflected the image that the company was trying to promote: exuberant style, expressive elements, brisk and intense colors and sounds. After the appearance of the next types of iPods, this image of the product changed into a more mature one, an image which was expressed through the campaigns, the package and the general design of the product.

The main color of the iPod video is plain black, which is rather risky, yet original, considering the fact that the main aspect that the device has is the video, meaning colors, motion and diversion. Still, there are various silver accents on the box, which represent the Apple logo and text. Still, the color of the box fits with the colors of the actual iPods: black and white, just like the iPod nano. By choosing these colors and this style of packaging, Apple wanted to create a more sophisticated and stylish look of the new product; together with this, the ads for the product changed to a more series and mature tone.

The shape of the box differs, as well, from the first flower-like box of the first generation of iPods: this iPod`s video box is rather flat and square, more stylish and more serious looking. Actually, this box works as a sleeve, as well, with one open end, similar to a DVD box set, but it also contains another inner box, which is very well fixed inside. The inner box opens in 2 distinctive parts: one part contains the iPod device and the other contains a monolith.

The package lacks a manual guide (still, it has a small Quick Start Guide); instead, it has a CD which contains all the needed usage instructions of the iPod video. Besides these, the box contains a relevant and think copyright statement and a protective sleeve for the actual iPod. The CD which contains the instructions displays an appropriate PDF file that suits any computer, using the languages English, French, German, Japanese and Chinese. Another inside package contains an USB adapter cable and the ear buds; this type of iPod has even smaller ear buds, which need to be protected while opening the box.

The new product iPod video has, besides various improvements in the technical department (among which, the video feature is the most relevant one), another package, another image and way of presentation. The new package manages to remain practical, yet it becomes safer. Besides these, the new package offers a more sophisticated and elitist image of the product, concentrating on refined touches and neutral colors.

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IPod video was a surprising new device at its appearance, due to the new and exiting quality that it could offer: playing videos. Besides this, the iPods have known, since their appearance on the market, a constant evolution, which lead to the fact that the public and the potential customers had more and more expectations regarding this product. With a new offer and design, the new product iPod video had a series of new ads, some authentic and some suspicious, because of their fake or less real aspect.

Due to the fact that the product was not yet in stores and people didn?t expect such a product to appear, there were a number of teasing and controversial ads (regarding their authenticity) which appeared and circled on the Internet. By bringing a new and relevant feature to the device, such as the video feature, the potential customers were surprised by the evolution of the product and so, the ads purpose was established. One of these ads represents the iPod video in an unreal shape (meaning that the authentic iPod has other optical features and another design). The ad was very short, as it lasted only 15 seconds. The video begins with presenting some corners of the new device, which are revealed in a computerized manner.

This one side of the device turns and the other one presents a screen which played the most recent music video belonging to the band Black-Eyed Peas (Pump it). The music and rhythm were dynamic and fast and so were the characters, who were dancing while driving. Suddenly, the slogan Introducing the new hand held movie theatre appeared and shortly after, the phrase new hand held movie theatre was cut out and the new phrase new iPod appeared on the screen, resulting Introducing the new iPod.

The controversy around this ad is focused on the fact that the actual iPod video doesn?t have the same characteristics as the one in the ad: the actual device looks very similar to the 1st to 4th generation of iPods, meaning the screen is over the buttons, but the one revealed in the ad presented a very large screen, which completed one side of the device.

Still, there are many ads of the new iPod video which are, for sure, authentic. The main idea of these is the fact that music can be seen, as well, besides just being heard. This is why the Apple company opted for integrating famous artists in the ads for their product: one of the ads featured U2’s Original of the Species from the Vertigo - Live From Chicago DVD and another two featured Eminem and Wynton Marsalis. The ads featuring these artist were much longer than the usual ones and they basically played famous songs, but not together with their videos; instead, the producers opted for some more authentic images illustrating performances of these artists, which would look natural and more spontaneous. The ads for this new product were focused on the video playing capabilities of the device and the producers wanted, at the same time, to symbolize the new range of possibilities that the new model of iPpod had to offer.

The main idea of the ads was clear, even though these 3 ads had very different targets. Based on the fact that the clients of the new device come from different backgrounds and are of different ages, the producers and the marketers managed to pick some artists that represent generations and symbolize best their tastes and lifestyle: Eminem stands for teens and hip hop music, Wynton Marsalis is representative for adults who like classical and jazz music and U2 is somewhere in between the other 2 opposite styles.

In parallel, the ads with the dancing silhouettes continued with more specified backgrounds, which were representing the video options. The iPod`s video ads show that the product has definitely evolved, has a more mature image and optimized new features.

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Different accessories are compatible with iPod video, fact that increases the importance and great success of the new video device. There are cases for all tastes, requirements and preferences. You may not worry about the age or special preferences of the persons you may bring as a gift the iPod and the case for it.

Other accessories are the chargers, the earphones, headphones of different models. There is also a speaker especially created for the new iPod video. You may also find different types of skins, sticker decals, carrying cases, pouches, remote control, iPlug 3.5 splitter, backpack w/ speakers and, of course, various connection cables and adapter very useful for the new iPod video.

There are also different available adapters ? iPod video cassette adapter for 3.5 mm devices, iPod video 3.5 mm to RCA audio cable adapter, iPod video car charger cigarette lighter adapter for Apple iPod, iPod video USB black car charger cigarette lighter adapter, iPod video USB travel/home charger adapter, iPod video car charger adapter, iPod video wall-car charger 12V-AC adapter. You may also find different transmitters for the iPod video and this is the case of the iPod video tune-free audio FM transmitter and the iPod video WALL-II audio FM transmitter.

Various cables are also of great use and are needed while having the iPod video - iPod video firewire 1394 data dync dable for Apple iPod & iPod mini, iPod video retractable USB 2.0 data sync cable for Apple iPod, iPod video USB 2.0 extension cable, iPod video USB 2.0 data sync cable for Apple iPod. You may also need iPod video USB data transfer key fob, extended battery pack w/ carrying case for the iPod video, walet carrying cases, metal cases of different colors, protector shields of various colors.

There are also some other useful accessories for the new iPod video and you may choose from different types of cases - Kroo G5 belt clip leather cases, Kroo Melrose belt clip carrying cases, iPod video Optimum Armband carrying cases.

You may also buy an iPod video Cellet universal PDA holder and a special holder for the iPod especially designed for the car. Other accessories are also useful and have an interesting design ? iPod video Cellet Rhinestones 100, iPod Cellet Rhinestones assorted.

Some other accessories point out the new generation style technology ? iPod video creative CB2530 bluetooth digital wireless headphones, iPod video Naztech boom station N20 speaker and docking station, iPod video fold-up amplified portable speakers for MP3 and music players. Other accessories are iPod video desktop dock cradle, iPod video idock desktop dock cradle for Apple iPod w/ USB and FireWire.

All these accessories denote the fact that a simple portable audio device is of a great importance taking into account all different designs for the carrying cases and skins. The iPod video has many accessories, some of them are designed for suiting the lifestyle, the preferences and the tastes of the customers. Others are needed for transferring the information, for adapting or other useful activities in the technologic domain.

Another important aspect to mention is the fact that all the accessories are especially designed for the thinner models of the iPod video with a larger screen and smaller dimensions. The cases, skins and sticker decals have the role of pointing out the beauty, simplicity or vivid colors. On the other hand, they have a protective role and a decorative one, pointing out the personality, the lifestyle of the user. These aspects are extremely important for the younger users of the iPod video ? the teenagers.

The other accessories are more or less needed taking into account how much into the fever of the iPods the user is and how much he uses all the other activities related with the iPod video. Anyway, in a world in continuous movement, almost all the accessories and special devices may be of great need for a modern person with a modern lifestyle.

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Every new release of a product gets the interest of a particular type of people. While men seem more interested in technology and women in beauty products, while teens are fond of games and music and adults more of books, the marketers precisely know, before launching a new product, the main target of their new item. For example, the iPod video is one of the new releases which defiantly have a specific type of buyers.

The target buyers of this new device are, for sure, young people and adults which are trying to buy a great present for their children. In this example, the critics say that in many cases, the adults do not know the features of the new device well and all the things that it can be used for. So, one of the most important worries that parents should have is the fact that some children might use the iPod to directly download (as this new iPod video allows to do so) some materials from sites destined to adults only. More precisely, the target customers of the iPod video are somewhere between the ages of 16 and 30, but there are various categories which don?t fit in this group, too. Among these, there are the people above 30 years which want to remain modern and keep focused on the new releases in the technology department. Even more, there are various customers which own an iPod from the 1st, 2nd, 3rd or 4th generation and simply want to upgrade their item and to be able to watch clips and movies on the device, as well.

On the other hand, the sales so far clearly indicate the fact that the new iPod video is bought more by men then by women. In many cases, the iPod is bought in order to be offered as a gift for various occasions, as it is consistent, original and useful.

Due to the fact that the new iPod video represents quite and investment, there are rare cases in which teens might purchase one of these with their own money. Still, parents seem disposed to pay the necessary amount of money in order to see their children happy. The sales of the iPod video showed the fact that the device sells best before Christmas and before the summer holiday. Due to the fact that the usage of the new iPod video is one of the most pleasant ways to spend the time, (as it offers both video and audio possibilities), the iPod is intensely used while people are on vacation.

The new iPod video has a lot of fans so far and even more people are interested in the new features that the iPod can provide, thinking of purchasing the item themselves. So far, the sales say that the number of the buyers is increasing and the people become more and more receptive to the device and its capacities. At the same time, people adapt fast to the new technology, so they expect even more from the next iPod of the Apple Company. Due to this, the team of engineers already works on the next and more optimized iPod, which will bring, besides many new features and accessories, an innovative new capacity, which will surprise the market.

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Technical devices are, firstly, devices which provide a practical usage. Still, an increased concern in how these devices should look and what their particular style expresses is not insignificant, either.

The design of the new iPod video is rather unique and different from all the other models of the iPod series, which basically includes 4 generations of this device. Firstly, the design of the new iPod had to be adapted to the optimized features of the product. Secondly, the most important factor when designing this item was the fact that it had to have a large and colored screen, in order to provide the video feature at a high level. Even more, even though it is a technical device, the iPod always had a fashion of its own, which made the item, besides a provider of music (photos and now, videos), a trendy accessory, which young people preferred to wear. Considering this, the design engineers of the Apple team managed to pay an increased attention to all the aesthetical features of the device and took care of all the tiny details which actually made the iPod look great at the end.

The iPods were found on the market in various colors since their appearance. From the intense and bright pink iPod of the first generation to the elegant and popular white, the iPod managed to keep the same style, even through different colors. Even more, the most famous iPod ads were always focused on bright colors, such as orange, green, intense turquoise and lots of shiny pink. The iPod video is found on the market today in two basic colors: white and black and the choice of these colors is owed to the fact that, on one hand, the previous iPod nano had the same colors and it was a big hit product since it was launched and, on the other hand, the fact that with the new iPod video, the marketers and the advertising team wanted to promote a more serious look of this device, with a subtle and more elegant style. Still, the ear buds for this device are kept in the same color, white, as they have been since the first appearance of the iPod on the market in the year 2001.

The reviews that regard the aspect and design of the new iPod video mention the fact that some black ear buds were expected, as well, in other to fit better with the elegant look of the black iPod video. Even more, regarding the colors of the new iPod video, the reviews mention the fact that, while people expected the white iPod video to require more maintenance than the black one, the reality shows the fact that the dirt is much more visible on the black device. At the same time, Apple offers in the large package which includes the iPpod a protecting sleeve for the video device. This sleeve is colored in light grey and manages to protect the iPod and keep it clean, at the same time.

The new package of the iPod video brings many new aesthetic and stylish features: the text and the Apple logo on the box are embossed with silver, which makes the black package look elegant and elitist, which is exactly what the company wanted.

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The iPods have been a market hit since their launching in 2001. With the appearance of the new iPod video on the market in 2005, the iPod became even more popular, as it achieved high umbers in sales and an increased interest from the public. The sales of the iPod video were, in general, better than the expectations. Considering the fact that the new product brought, indeed, something new to the market, which was never tested before and the customers were used to the idea that iPod stands for music and, in a smaller part, it stands for photos, the sales surprised the producers just like the product surprised the customers and the users.

Basically, the iPod video present 2 variants of the device: the 30 GB model and the 60 GB one, which both play QVGA H. 264 videos. Over the last holiday season, the sales were very high, as people seamed to be more interested in purchasing such an item before taking the summer vacation. Due to this fact, the new iPod video turned out to be a great choice of spending the time during the holiday. In fact, the last holiday season brought a 30 % increase of the sales, which is a consistent amount. Even more, the new iPod video turned out to be an excellent Christmas present, as the sales indicate the fact that the sales of the iPods increased significantly before this important religious holiday. Another sales hit in the history of the iPods was the Apple iPod + hp, which was launched in the year 2004. In the first months of 2006, Apple reported sales of 565 million dollars, which was the highest number in the company?s history. In fact, Apple managed to ship 6, 16 million iPods during the first months of 2005, meaning a 66 % increase over the same period of time in 2004.

The new range of iPods are supposed to be even more improved and have a new variety of features and new accessories, which will increase even more the popularity of these products. After the famous exposition called Macworld, which was held on the 10th of January 2006, the official speakers reported sales over 42 million dollars, which included a part of 14 million dollars, gained in the first quarter of the year. With even more expectations in sales for the future, the engineer team of Apple is focusing even now in producing a sixth generation of even more optimized iPods.

Till the appearance on the market of the iPod video, the best selling product of the iPod series was the iPod nano, which had great results since the launching. The studies and researches show the fact that most of the part of the consumers want and easy personalization of their video content, meaning quality and inexpensive solutions that satisfy their needs. IPod video brought, at its launching, a new set of features that were about to change the perception that people had about this small, yet powerful device. With a memory that could now include a play list of 15, 000 songs, 25, 000 pictures and up to 150 of hours full with videos and movies, the new iPod was an innovative new product and the market embraced its originality and new and exiting features.

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One of the newest and most popular digital devices on the market today is, without any doubt, the new video iPod. The small device has improved significantly since the last model` s launching and the main evolution is represented by the capacity of playing videos.

Still, the new iPod video is not all about watching movies or music video clips, as it has various improvements since the last model, different accessories and improved capacities. As the producing company Apple claims, regarding the evolution of the product: Witness the evolution of the revolution. First it played songs. Then photos. Then pod casts. Now iPod plays video. Importing and saving photos was an important characteristic of the last models of iPod and it still is, even with the new video feature.

IPod video, just like the previous generations of iPods, can import photos in digital format from either a camera or a card reader. One of the best options for these is the Apple Camera Connector, which works with both a camera and a USB card reader. Still, the usage of the Apple Camera Connector or Belkin Media Reader (for the other generations of iPods, excluding the iPod video, which is not compatible with Belkin) might cause the intense usage of the battery of the iPod, as well. With the USB 1.1 camera, the battery remains half charged after the procedure. While transferring the pictures with the UBB 1. camera, the iPod shows the thumbnails of the imported images. At the end of the transport, the images can be browsed, but they can not be displayed on TV.

The new iPod video provides some options for the photo album, due to the high quality of the images and pictures. These can be rated or they can form slideshows and a major plus this fact that the new iPod video provides full-size thumbnails of photos.

Another characteristic of the 5th generation of iPods which is connected with the photo feature is the large color screen that this version of the iPod provides. The screen is the largest-yet display which was created since the appearance of these items on the market. Even more, the screen shows sharp texts and optimized brightness; so long titles can be read easily. Due to this fact, the photos are large and sharp, as well. Even though the company Apple advertises the new battery life (which became 20 hours from 16 hours of the last model of iPods), the battery runs down quickly if the backlight is on. Still, the backlight is not necessary in most situations, as the text is readable and the images have a good visibility in sunlight or in intense indoor light.

The photo importing and saving feature of the new iPod video has significantly changed in comparison with the last model of these devices, which lead to a better response from the public and a more optimized device. With the new range of importing and saving pictures, the video iPod presents improvements in this domain, together with the obvious improvements in the video processing. The Apple company symbolizes the capacity of the new iPod video, mentioning that the new device can store up to 15 000 songs, 25 000 photos and up to 150 hours of video.

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IPods have been a great market hit since their appearance in 2001, almost 5 years ago. Since listening to music is one of the favorite activities of today?s individuals, the constant evolution of this device was an important request, so the new product presented a diverse range of new features, accessories and capacities. The iPod evolved from a simple and basic music player to a sum of music player, recorder, and photo viewer and now to a both music and video device.

The most important new feature of the latest generation of iPods, meaning the 5th generation, is the video. Basically, these inventive and technologically advanced, yet small devices support both MPEG-4 and H.264 videos at significantly high resolutions, which are not far from a VSH tape. Actually, in more precise terms, the H.264 codec can play video at frame rates up to 30 frames per second, video bit rates as high as 768 kilobits per second and pictures as big as 320 pixels wide by 240 pixels high. Comparing the iPod video with the TV 27 FPS or the movies 24 FPS, it is obvious that the small device it is much better. Regarding the audio qualities, comparing to a CD quality, the iPod video is superior. On the other hand, the MPEG-4 video supports a bit rate of 2,500 kilobits per second and pictures as big as 480 pixels wide by 480 pixels high, meaning three times the size of the actual screen (in comparison with the H.264 video, which supports pictures the same size as the screen pf the iPod).

The reviews on this item are so far, excellent ? the quality of the motion images is great, with almost perfect colors, even when the device is connected to a TV set in order to watch a video. Even more, watching the videos on the actual iPod is possible due to a larger screen, which also allows the high visibility of sharp texts and photos. Still, even though the battery is claimed to last around 20 hours, which is an evolution since the last iPod model, the battery is much rapidly consumed when watching videos.

The range of improvements since the last model of iPod is impressive: the new video iPod comes with a new design, but in the same black and white colors and with a new set of accessories, which range from world clock, smaller earphones and a thinner slipcase to AC adapter and FireWire cable. Concerning the new package design, the iPod video comes with a new look: the box is flat and in a square shape; the color of the new box is black with silver accents, such as the Apple logo and the text.

The latest generation of iPods surprised the market in many ways: from the video capacities to the other improved features since the last model in 2005 and from the design and package changes to the wide and evolved range of accessories that are available together with the new iPod video. The evolution of the iPod shows an increased interest in constantly developing this device and always considering the needs and desires of the consumer. It is expected that the next generation of iPods to be even more optimized, with a lot of changes in the video settings and a longer capacity of the battery when watching videos.

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Although the dimensions of the new iPod video are smaller, the display thinner, the screen dimensions are bigger and the image quality is better. These advantages are not the only ones as the new iPod video keeps more surprises regarding the image and the screen display.
The large color screen and reduced dimensions of the video and audio device is the attractive point of the new iPod video. This aspect makes possible the explicit reading of the menu, of the options and possibilities as it has a bright, sharp text.

The screen quality of the new iPod video may be compared to the screen quality of any TV set and it may even become the winner of such a contest. Both the design of the new iPod and the video features are very well thought out and the most important aspect is that the resolution is up to 320×240. The resolution quality is comparable to the quality of VHS video tape, being less than half that of a DVD. That is why the sunny weather, the too bright rooms are not a problem for watching the videos on the iPod video. These obstacles are great enemies of the previous handheld video devices of reduced dimensions and these do not matter anymore, especially when it is the case of the new iPod video.

The possibility of watching the favorite music video and Disney or Pixar video, the TV shows of films on the road, away from home was a matter of dreams not long time ago. And this dream is possible now due to the next step in video technology.

Besides, the new iPod video has also some amazing options with the photo album because of great quality of the images. You may also rate your photos or create slideshows with your favorite ones so that your past empty moments may be filled with great memories. This fact is also due to the eliminated common obstacles (sunshine, bright indoors or outdoors) of watching videos on other different mini video devices. Another important aspect concerning the options of the iPod video is that it provides full-size thumbnails for photos.

Besides, the new iPod video can import digital photos directly from any type of camera or card reader. During this transfer, the thumbnails of the imported images are showed on the screen of the iPod. After the mentioned transfer, you may browse the imported pictures. Unfortunately, you cannot display the transferred pictures on the TV set.

The video image of the new iPod video is surprisingly clear, bright and sharp taking into account the size of the screen. Excellent music and video on the same handheld device is more than joyful news, having great advantages and well thought features.

Although the battery longevity for watching the videos are only of 2 hours, the new video device has a great success and may be of great need for those who are very busy. This solution is ideal for spending the time on the train, bus or airplane, maybe waiting for them or simply having a break at the office. In the end, the new iPod video is a great music player with some features for playing video a little bit so that the time would pass more quickly.

The combination of excellent image and sound is a very good achievement and a tempting offer for lovers of pocket devices to be in touch with music and other aspects of the contemporary life. These aspects of the new iPod video are especially preferred by the teenagers with their crazy lifestyle. Nevertheless, some adults may also like the high quality of the image, the options for the photo album and the slideshow. These aspects make the images, favorite videos and photos being easy to share with other people.

The best combination of high quality image and high quality sound is to be found in the new iPod video. Still, the novelty is represented by the video features on a handheld device that represent a step in the video technology.

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The newest and most popular innovation in iPod technology is, for sure, the iPod video. Still, getting to this innovative device is just the result of a long research through the history of the iPod making.

The appearance of the iPod was owed to an increased marketing request: the lack of quality of the digital music players was noticeable to the interested consumers, as opposed to the growing number of digital devices, such as cameras, camcorders and organizers. Due to this fact, the Apple industries established a team of qualified engineers in order to develop the mechanism and design of the soon to be first iPod, which resulted in less than a year of technical and practical research. The launching of the new and exiting product was held on the 23rd of October 2001 and soon, the market embraced the new product. The evolution from the first iPod, which was revealed almost 5 years ago, till the iPod video reveals the intense and permanent research of the specialized engineers. The next significant step in the evolution of this device was the release of the 2 versions iPod, for both Mac and Windows users, which highly increased the sales and the number of potential customers. Actually, the iPod sold at such a high rate, that the permanent improvement of the product, in order to maintain the leading position on the market, was a necessary request (the selling rate recorded over 42 million units since the release of the product).

In 2005, the new and better iPod was revealed, when celebrating the 4th generation of these devices; the new model introduced, for the first time, the color screen. In the spring of 2006, the Samsung company announced that they were about to provide the media processor for a new iPod model, an improved version of the Apple?s device. Soon after, the 5th generation of iPods introduced the iPod video, meaning it has video playback capacities, video playing and better organization features. The launching was celebrated together with the innovative new models of iPods: the iPod nano, with color screen and the iPod shuffle, which were the best sellers of 2005.

The 5th generation of the iPod was about to reveal many new and exiting features of the small device, all under the slogan One more thing… Basically, the iPod video or the video iPod was available on the market in both 30 GB and 60 GB capacity models, had ability to play both MPEG-4 and H.264and much higher resolution, up to 480/480. Having a 16-bit color screen and being able to display all kinds of videos on a TV set, the new product was a market hit since its appearance. Regarding the design, the new iPod comes, as the previous iPod (the nano model of the 4th generation) in 2 colors, white and black, but it has a multitude of applications and improved features: World Clock, Stopwatch, and Screen Lock applications, a smaller earphone, a thin slipcase, AC adapter and FireWire cable. Regarding the dimensions, the new iPod is 4.1 x 2.4 x 0.43?inches for the 30?GB version and 4.1 x 2.4 x 0.55?inches for the 60?GB version (which, in the case of the new model, are marketed at the same price). The screen size was modified to 2.5?inches (6.35?cm) diagonally, 0.5?inches (12.7?mm), meaning that the video iPod screen is larger than the previous one. Even more, the product is thinner than the last model, iPod nano, and the battery life increased from 16 hours to 20 hours. Still, being a video device, watching movies reduces the life of the battery to around 2 to 3 hours.

With an exiting and evolving history, the iPod manages to be one of the most innovative products on the digital devices` market, with millions of customers all around the world and increasing sells.

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